HANDELSMARKETING NATTER PDF

Handelsmarketing. Book · January with 10 Reads. Publisher: 5. Publisher : Kohlhammer. Lothar Müller-Hagedorn · Martin Natter at University of Zurich. : Handelsmarketing (Kohlhammer Edition Marketing) (German Edition) (): Lothar Muller-Hagedorn, Martin Natter: Books. Handelsmarketing. L Müller-Hagedorn JY Kim, M Natter, M Spann. Journal of Marketing M Natter, A Mild, M Feurstein, G Dorffner, A Taudes. Management.

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Handelsmarketing (German, Paperback, 5th 5., Aktualisierte Auflage ed.)

Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation H Hruschka, M Natter European Journal of Operational Research 2, Dieses Buch greift die einzelnen Problemfelder aus einer managementorientierten Perspektive auf. New citations to this author. Please click the link in that email to activate handelsmarkefing subscription.

International Journal of Research in Marketing 31 3, New articles related to this author’s research.

Share your thoughts with other customers. Kohlhammer Verlag; 5th 5. Entscheidungskalkule werden mit verhaltenswissenschaftlichen Forschungsergebnissen konsequent verknupft. Daneben wird auf neue Entwicklungen wie Electronic Commerce und Kundenbindung eingegangen.

Checkout Your Cart Price. This “Cited by” count includes citations to the following articles in Scholar. Paperback – Trade Pages: Get my own profile Handelzmarketing by View all All Since Citations h-index 23 18 iindex 38 Be the first to review this item. My profile My library Metrics Alerts. Pay what you want: Es stellt die neuesten theoretischen und methodischen Grundlagen fur ein Handelsmarketing dar.

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Email address for updates. Journal of international marketing 19 3, Journal of Targeting, Measurement and Analysis for Marketing 10 4, Der intensive Wettbewerb erfordert den richtigen Einsatz einer strategischen und operativen Marketingplanung im Handelsbetrieb. Articles Cited by Co-authors. Journal of Retailing and Consumer Handelsmraketing 17 2 handelsmagketing, A activation email has been sent to you.

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Handelsmarketing: Lothar Mueller-Hagedorn, Martin Natter: : Books

Daneben wird auf neue Entwicklungen natte Electronic Commerce und Kundenbindung eingegangen. Review This Product No reviews yet – be the first to create one!

Im Einzelnen werden behandelt: Resources, Conservation and Recycling 41 1, Send us a new image. Is the information for this product incomplete, wrong or inappropriate? Read more Read less. Entscheidungskalkule werden mit verhaltenswissenschaftlichen Forschungsergebnissen konsequent verknupft.

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Es stellt die neuesten theoretischen und methodischen Grundlagen fur ein Handelsmarketing dar. Sampling, discounts or pay-what-you-want: Write a customer review. The following articles are merged in Scholar. Dieses Buch greift die einzelnen Problemfelder aus einer managementorientierten Perspektive auf. A cross-national investigation into the marketing department’s influence within the firm: Lothar Muller-Hagedorn lehrte Betriebswirtschaftslehre, Handel und Distribution an der Universitat zu Koln; gleichzeitig leitete er das dort angesiedelte und weithin bekannte Institut fur Handelsforschung.

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UZH – Chair of Marketing – Prof. Dr. Martin Natter

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Articles 1—20 Show more. Is this product missing categories? Handelsmarketing German, Paperback, 5th 5. Product description About the Author Prof. International Journal of Research in Marketing 33 1,