In this short, punchy book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by . Full Book Review: Cashvertising Book Review. Cashvertising Summary by Drew Eric Whitman presents secrets of customer psychology that will help you sell anything to anyone. Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of.

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Cashvertising by Drew Eric Whitman

Better yet, this does not read like a text book. As someone looking to learn more about writing copy and advertising, this book was incredible.

And, above all, I don’t agree with the idea of making money whatever the product or the consequences. It has become my reference guide for advertising. Thanks for telling us about the problem. There are a cashvertissing of 17 theories, and the great part is, they are NOT over-complicated scientific article-style reads. And they’ll never know what hit them.

Advertising is about selling. How to tell people how awesome your product or service is and actually give cashvertisingg this urge to buy.


A great book for advertisers. Now, turn the page and start reading! Just a moment while we sign you in to your Goodreads account. Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more. Over time, believes that consumers form through rational analysis are much more likely to stick. You can attract them to your authority.

Take this summary with you and read anywhere! Your customers want to know the value they will get out of your product. But I don’t have any other concrete reason. No matter which business you’re in, you’re selling benefits to your customers. However, it’s not a five star book.

When you create your ads, keep in mind that your customers will edic your product if it promises them future returns.

It’s business communication with the goal to increase sales by interesting people enough in a product or service that they ultimately trade their money for it. However, these secondary, learned desires are not as powerful as the biological ones. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York’s top gun copywriters and designers use to persuade people to buy like crazy.


Fear is yet another powerful motivator.

Cashvertising Summary – Drew Eric Whitman | Download PDF

Even more importantly, this is one of the few books that I will keep by my side on every new marketing campaign. This book is a gold mine!

Every page has actionable insights. Do not confuse click-through rate with increased sales.

I think for some of Whitman’s tips, what works before does cashveritsing necessarily work now. Adopt a newspaper tone, since readers consider this style as more serious than that of a traditional advertisement.

Instead, these theories are written simply enough to learn, AND understand. But still, it’s such a deception. One thing I learned that I never thought about before was how different products require different advertising. An absolutely fantastic read! Sep 22, craig washington rated it it was amazing. This book is a masterpiece.